The Holiday season is in full advertising throat right now. National retailers in particular are running saturation schedules on TV and radio that are hard to miss. But generally, I find them easy to forget. There are two ways to get noticed with your advertising. One is to buy “tonnage” so that people can’t miss […]
Sell what people Buy
If you work in media sales, are you selling what your customers want to buy? You may believe it’s your job to sell media. That’s what you’ve been hired to do, and that’s why your sales goal is a big part of your weekly one-on-one meeting with your manager. I get that. But it’s how […]
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