Tag Archives: ad

Numbers Game

By • December 28, 2010 • General • 2 Comments

More than ever, marketers are expecting immediate results from their advertising. Like right now. Part of this originates from on-line marketing metrics that allow us to see how many page views, unique visitors, and click-throughs our websites have received. Some marketers have extended these metrics to other parts of their marketing plan, and have aligned […]

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Yelling Louder isn’t the Only Answer

By • December 11, 2010 • Ad Copy, General, NORT • Comments Off on Yelling Louder isn’t the Only Answer

The Holiday season is in full advertising throat right now. National retailers in particular are running saturation schedules on TV and radio that are hard to miss. But generally,  I find them easy to forget.  There are two ways to get noticed with your advertising. One is to buy “tonnage” so that people can’t miss […]

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Sell what people Buy

By • November 29, 2010 • Sales • 4 Comments

If you work in media sales, are you selling what your customers want to buy?  You may believe it’s your job to sell media. That’s what you’ve been hired to do, and that’s why your sales goal is a big part of your weekly one-on-one meeting with your manager.  I get that. But it’s how […]

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Using Sense Makes Sense

By • July 13, 2010 • Ad Copy • Comments Off on Using Sense Makes Sense

I was filling the gas tank on my lawnmower last week preparing to cut the lawn, when an aroma of cut grass from the mower and gasoline hit me. It brought me right back to the summertime of my youth, spent mowing lawns for extra money. All at once, it made me feel happy, nostalgic, […]

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