Archive | Ad Copy

Yelling Louder isn’t the Only Answer

By • December 11, 2010 • Ad Copy, General, NORT • Comments Off on Yelling Louder isn’t the Only Answer

The Holiday season is in full advertising throat right now. National retailers in particular are running saturation schedules on TV and radio that are hard to miss. But generally,  I find them easy to forget.  There are two ways to get noticed with your advertising. One is to buy “tonnage” so that people can’t miss […]

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Using Sense Makes Sense

By • July 13, 2010 • Ad Copy • Comments Off on Using Sense Makes Sense

I was filling the gas tank on my lawnmower last week preparing to cut the lawn, when an aroma of cut grass from the mower and gasoline hit me. It brought me right back to the summertime of my youth, spent mowing lawns for extra money. All at once, it made me feel happy, nostalgic, […]

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